.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to running into billions in financial backing annually, have actually raised nearly $360 million so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag is because of market concentration, elevated regulatory pressures, and also financial uncertainties.ADWEEK spoke to 5 VCs that continue to acquire adtech companies, despite these problems, regarding what they are actually trying to find and also what they steer clear of. Maybe unsurprisingly, these entrepreneurs are actually targeting chances in privacy-focused technologies and also industry-specific areas such as linked television.